CNS Imports California
CNS Imports was established in 1982 by first-generation Chinese-Americans Jim and Sue Chen. With humble beginnings and starting with a small line of products from Taiwan, new products quickly came from relationships developed with China’s largest brands of Baijiu (World’s largest consumed category of spirits). CNS Imports is currently the most dynamic and the largest importer/distributor of Chinese wine and spirit brands in the United States.
“What do you need to start a business? Three simple things: know your product better than anyone. Know your customer, and have a burning desire to succeed.” — Dave Thomas, Wendy’s founder
We are growing
The early 2000’s marked a time of rapid change within the Wine & Spirits Industry and at CNS Imports, we have experienced our own evolution.
In 2012, Steaven and Diena Chen, second generation CNS owners as well as siblings have led the new growth of CNS by adding a new Division of Handcrafted Spirits focused on building brands in the California market, which remains the number one Wine and spirits market in the US.
In order to fully capitalize on the potential, the company has refocused its energy to add products such as Austrian and American Gins, Austrian and Indian Single Malts, Bourbon and American Rye Whiskies, with plans to continue to expand our portfolio.
“Every day that we spent not improving our products was a wasted day.” — Joel Spolsky